Desinchá Concept Store / Superlimão

© Maira Acayaba© Maira Acayaba© Maira Acayaba© Maira Acayaba+ 17


  • Zoned Area of ​​this architectural project Zoned:
    20 m²

  • Year Year of completion of this architecture project

    Year:


    2020


  • Photographs Photographs: Maira Acayaba

  • Manufacturers Brands with products used in this architecture project
    Manufacturers: Mapei, Class A Videos, Detalhe04, Ldarti, Office 27, laboratory 220

  • Architectural design:

    Superlimão


  • Principal architects:

    Lula Gouveia, Brunna Dourado, Maria Fernanda Elaiuy, Diogo Matsui, Maria Fernanda Bellodi

© Maira Acayaba
© Maira Acayaba

Text description provided by the architects. Desinchá entrusted Superlimão with the design of its first concept store and the challenge of creating an incredible experience that reflects the brand’s vision while also serving as a point of sale. The small 16 square meter lot in the heart of Oscar Freire Street made this project even more difficult.

© Maira Acayaba
© Maira Acayaba

With no space to spread out on the sides, the solution was to create a ready-made vertical space that would confuse the senses. The experience begins on the sidewalk with a kinetic facade, which seems basic at first, but slowly reveals itself with subtle movements. About a thousand aluminum foils suspended inside the concrete screen blocks glisten in the wind, imitating the crown of a tree and creating endless different patterns.

© Maira Acayaba
© Maira Acayaba
Diagram
Diagram
© Maira Acayaba
© Maira Acayaba

From the outside, it looks like a conventional store; beautiful shelves in light wood present the many products of the brand, and a work surface allows you to prepare and taste the teas. The whole space has a lot of light and a lot of plants. It should be mentioned that all the materials are natural and authentic, just like Desinchá! At the entrance to the store, a wide staircase welcomes visitors for a tour that begins with the ingredients. On the walls, botanical illustrations present the magical herbs of Desinchá.

© Maira Acayaba
© Maira Acayaba

Little by little, the conventional store is transformed into a fun environment. On the second floor, the light source is surprisingly revealed. A vaulted ceiling made up of more than 50 mirrors reflects the vertical garden and creates a surreal environment, almost making visitors forget that they are only a few meters from one of the busiest avenues in Latin America.

© Maira Acayaba
© Maira Acayaba

Besides the visual effect, the mirrors also serve to reflect sunlight onto a huge cold drip device, created especially for the project.

© Maira Acayaba
© Maira Acayaba

This technique uses several borosilicate glass containers arranged on top of each other, allowing visitors to see the entire process as they descend the stairs. As if by magic, sunlight melts the ice, cold water drains into a funnel full of herbs, and this process slowly extracts all the essence and aroma of Desinchá. What’s most exciting is that this happens using only the energy of the sun.

© Maira Acayaba
© Maira Acayaba

Underneath all of this narrative, other creative solutions were used to approach the functional program. Like inside a boat, every little nook served as storage, equipment, etc. Perhaps the most unusual solution is the location of the bathroom on the upper floor, hidden behind a wooden panel.

© Maira Acayaba
© Maira Acayaba

A vending machine has been installed on the facade, operating 24 hours a day, which allows customers to buy Desinchá at any time.

Small size, big experience! Just like the brand’s beloved green boxes. This is Superlimão’s vision for Desinchá!

© Maira Acayaba
© Maira Acayaba